The pathway to great video marketing is the methodology that streamlines video production and helps measure your return on investment.
B2C companies have been incorporating videos to market their products and services for many years. When it comes to Technology companies, the solutions and services may not seem as interesting or visually appealing – although video can still be used as a compelling way to reach your target audience. If you want to use engaging content to nurture, inform or even entertain your clients, then video should be an important part of your inbound marketing strategy. Even if they achieve nothing else, videos will help your website rank higher on search engines, potentially increasing the number of visitors to your website.
Be where your customers are
• 80% of online visitors will watch a video; only 20% will read written content.
• Add your video to YouTube – the 2nd largest search engine in the world.
• Video increases the amount of time a visitor spends on your website page.
• Increase organic reach by sharing your videos on Social Media.
Anyone can create a good video with a smartphone these days, but videos that successfully engage audiences must align with a company’s overall marketing strategy and goals.
Every decision on a video project should be made with a purpose. That’s why our media team at Measurable Impact works with your Sales Representatives and Marketing Managers to develop a unique strategy for your project that clearly identifies its goals. Together we conceptualize the video, write a script and storyboard the entire project from start to finish, so the final result meets desired campaign objectives and can be successfully reused in the future.
Whether you need us to create a video for an event or interview a client for a video case study, our team is equipped to shoot anywhere.