https://www.measurableimpact.com.au/blog Measurable Impact Blog en Thu, 23 Apr 2026 05:54:20 GMT 2026-04-23T05:54:20Z en https://www.measurableimpact.com.au/blog/why-ai-is-making-your-content-strategy-worse-in-2026 <p>&nbsp;</p> <p><span style="color: #1a1a1a; line-height: 16.0625px;">Your buyers are doing 70% of their research before they ever speak to you. By the time they reach out, they have already formed an opinion about who you are, what you stand for, and whether you understand their world.</span><span style="line-height: 16.0625px; color: #1a1a1a;"> </span></p> <p>&nbsp;</p> <p><span style="color: #1a1a1a; line-height: 16.0625px;">Your buyers are doing 70% of their research before they ever speak to you. By the time they reach out, they have already formed an opinion about who you are, what you stand for, and whether you understand their world.</span><span style="line-height: 16.0625px; color: #1a1a1a;"> </span></p> <img src="https://track-ap1.hubspot.com/__ptq.gif?a=2549707&amp;k=14&amp;r=https%3A%2F%2Fwww.measurableimpact.com.au%2Fblog%2Fwhy-ai-is-making-your-content-strategy-worse-in-2026&amp;bu=https%253A%252F%252Fwww.measurableimpact.com.au%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 23 Apr 2026 05:25:05 GMT sandeep@measurableimpact.com.au (Sandeep Joshi) https://www.measurableimpact.com.au/blog/why-ai-is-making-your-content-strategy-worse-in-2026 2026-04-23T05:25:05Z